I spent my formative years in Adams, Massachusetts, population 8000. It is also nowhere near Boston but spared no expense on the neon. It had one stop light, a gazebo, a car wash called "The Pride of Adams," and a statue of William McKinley with his arm sticking out so you could hang bras from it. There was a pizza restaurant which was very popular. It didn't have truffled escargots or anything fancy. Just ordinary cheese, and toppings like "hamburg."